About us

What do our customers have to say about us?

Click here to read our customer reviews.

What do we do?

ANNIMARY.com is a webshop that specializes in selling dresses for all occasions and everything that comes with it: leggings, trousers, vests, boleros, stockings, bags, etc.. Hence our tagline “Dresses &Co for Girls”. We sell from size 104 till size 140.

Why shopping at ANNIMARY.com?

Because we are so much more than just a simple online store. With us, you don’t just buy something. In the first place we help you make the right choice, so that your child can shine:

  • there is a size chart available per clothing item so you can check if a given size will fit
  • you can compose your own look with our clothing pinboard or choose from our complete looks
  • you can round up your purchase to free shipping with the purchase of a shipping voucher
  • you always get 3% of your purchase as a discount voucher
  • and we deliver everything within 2 business days

You can know more in "Why ANNIMARY.com?".

Our customer service

The customer, that’s you, is always at the centre of our attention. We don’t concentrate on the sales pitch but on you. You will enjoy a five-star customer service and we will answer all your questions. Discover how we do that trough our customer service.

Join ANNIMARY.com by following our social media

Follow our blog full of tips and info about children, fashion and so much more. ANNIMARY.com is present on social media:

Our core values

  • Customer satisfaction: we offer our customers a five-star customer service, quality products, hand-picked looks, loyalty discount, a shipping voucher, a clothing pinboard, information and competitive prices
  • Sustainability: we choose for sustainable shipping, our business operation is almost completely digital and our products are produced in socially fair and eco-friendly conditions
  • Quality: we sell quality clothes for children from top European brands
  • Informative: we share our experiences and knowledge with tips and information about children, fashion and so much more

Who are the faces behind ANNIMARY.com?

Andy Van de Walle is 41 years old and was born and raised in Gentbrugge. With a bachelor in Business Administration he works in the banking sector in Brussels for over 21 years. He is married to Ingrid and the proud father of twins Lena and Anna. His passion is travelling, gardening, Star Trek and fashion. Andy is responsible for ANNIMARY.com.

Ingrid Van Cleemput, Andy’s wife, is 38 years old and is from Adegem. With her Masters in Bio-Engineering she works in the digital world of cartography and GPS for over 16 years. In addition to caring for their twin daughters, she loves to travel and running. Ingrid has a supporting role in ANNIMARY.com.

How it all started…

Call it a midlife crisis, but then one without a nice sports car. We always had the idea in the back of our minds to do "something" independently. Fashion has always been a major presence and was fuelled by the reality-show called ‘‘Project Runway’’ which we are huge fans of.

The birth of our twin daughters gave clothes another perspective: clothes for children. As keen online shoppers we started thinking about having an internet store. At the beginning of 2016 we finally decided to start with our business plan and we eventually registered our domain name on 12th of June 2016, the starting date of ANNIMARY.com.

The name ANNIMARY is a composition of the first two letters of my first name, the first 2 letters of the first name of my mother and the first name of my grandmother.